If you cold call as element of your sales practice, especially if you are in real estate, you must be aware of, and in compliance with, the countrywide Do Not Call registry. This registry was created to guard consumers from aggressive telemarketers and sales people, and much like the CanSpam act, it has done its job rather well. Conversely, for small business people such as REALTORS, and real estate brokers, persistently read-through this registry before making a phone call costs time, cash and resources that are in rare supply.
Despite of the economic impact, it is the responsibility of REALTORS to maintain this law. Any documented violation of the DNC guideline can result in a swift and considerable fine for the real estate agent. More significantly, action in recent years for violators has been dire. Thus, the benefits of compliance far outweigh the risks.
Fortunately, if a REALTOR relies on cold calling prospects, or even expired MLS listing leads, there is an easy way to ensure compliance. Real estate lead generation services such as the (Real Estate Data Exchange) include DNC verification as a fundamental part of their service offering. As a basic part of their service, companies like the RedX provide a comprehensive way to scrub listing leads against the DNC registry. This added service protects the REALTOR from accidentally violating the registry and allows them to cold call prospective clients with the assurance that they are in full compliance with this law.
It is important to note that the RedX is only one numerous tools that include a DNC verification as a fundamental part of their service. The types of tools and software vary and there is a variety of technology available. Thus, when looking for any type of lead generation service, especially if you are a REALTOR, choosing one that is DNC and CanSpam compliant is a fundamental and non-negotiable feature.
As a sales person, the responsibility of maintaining compliance with this and other laws is a fundamental requirement of doing business in America.
Real estate agents, if you are already in the market for a excellent source of expired MLS Listing Leads, then expired mls listing leads from RedX is a fantastic tool. This great software provides you with the resources to beat out your competition. Have more leads, extra listings and additional free time with the Real Estate Data Exchange now.
Tags: broker, cold calling, dnc registry, General Real Estate Tips, real estate agent, Real Estate Agents, real estate broker, realtor, redx, selling real estate